My GIF was for Bon Appetit Magazine. For me, Bon Appetit has a polished and sophisticated aesthetic which I wanted to capture. It is a food magazine so I wanted to bring out that in my GIF. It is also formulaic and non-experimental in the best possible way – it relies on structured recipe guides and traditional food photography which adds to its appeal as a premiers food magazine.
For my GIF, I wanted food to be the central focus. I also didn’t want cartoon food as that really doesn’t fit Bon Appetit’s polished, more mature aesthetic which is why I went with real food. The GIF shows a burger being made which goes hand-in-hand with Bon Appetit’s focus on food recipes. I wanted the color palette to be simple so the burger could take center stage and use a simple idea to really convey my magazine’s aesthetic.
rjaa.tech.blog 